Its purpose is to engage audiences, it typically has a content marketing focus and an integrated media schedule. An effective campaign plan has an engaging, shareable, campaign concept that utilizes both online and offline marketing communications tools and digital media channels.Ī campaign plan is a short-term integrated communications plan to generate lead or sales. The purpose of marketing campaign planning is to identify relevant, integrated, marketing activities and channels to reach campaign objectives as well as influence customers. What are the essential parts of a campaign planning template?
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